Fortnite Battle Royale launched in 2017 from Epic Games and quickly made Victory Royale its signature phrase for a first place finish. Players began clipping the announcement and fanfare to share wins on YouTube, Twitch and TikTok, and the sound soon escaped the game as a general meme for bragging. It is often edited alongside the Fortnite default dance and other in game effects. Years later it remains a shorthand for winning, used both sincerely by players and ironically for tiny everyday achievements.