Olé is a traditional Spanish exclamation of approval and admiration, long heard at flamenco performances and bullfights before football crowds adopted it as a celebration chant. Sung in unison, olé, olé, olé, olé became a familiar sound at stadiums around the world, especially when a team is dominating possession or celebrating a goal. Through televised matches, fan videos and sports edits, the chant crossed into online meme culture, where it still works as instant shorthand for victory, skill and crowd approval.