Owen Wilson built the wow into a trademark across films like Wedding Crashers, Zoolander and the Cars series, where his characters react with the same soft astonishment. Fans began cutting every instance together in supercut videos in the early 2010s, and those compilations spread widely on YouTube. The isolated word soon became shorthand online for impressed disbelief, detached from any single scene. Shorter single clips like this one are now used as a clean reaction button in memes, streams and edits where a famous, instantly recognisable voice does the work.