Palmeiras is a major São Paulo football club originally founded as Palestra Itália, a heritage still echoed in the tag Palestra, and its supporters are widely known as Verdão fans. The grito, a Portuguese word for a shout or cry, is a staple of Brazilian football culture, shouted from the stands to celebrate, encourage the team or intimidate rivals. As a short soundboard clip, it travels easily between fan chats, reaction videos and match edits, because a single recognisable shout can stand in for a whole stadium atmosphere without needing a longer chant.