Paparazzi was released in February 2011 as the title track of Kan Mi Youn's mini album Watch, featuring a rap from Eric Mun of Shinhwa. Kan had first become known as a member of first generation K-pop girl group Baby V.O.X before launching her solo career. The song's camera and celebrity concept made its hook easy to lift out of context, and short clips later circulated on soundboards and in fan edits. Its recognisable title refrain still signals paparazzi, press attention and mock fame in a single beat.