Pascal Praud is a French television presenter known for his outspoken, often heated debates on French news television, where his exasperated interjections became a recognisable part of his on-air style. The line Mais enfin ça va pas captures that persona in a few seconds, which is why French meme creators lifted it from broadcasts and shared it as a short reaction clip. It spread through soundboards and short-form videos as a shorthand for disbelief, and it remains popular because it instantly signals that something just crossed the line into absurdity.