The clip comes from The Quarry, the 2022 interactive horror game from Supermassive Games, where a casual mention of the snack became a standout light moment among players. Short extracts began circulating in gameplay videos and edits, separated from the tense camp storyline. Because the phrase is catchy and instantly understood out of context, creators kept reusing it for food jokes and reaction cuts. It remains popular as a small, recognizable in-joke for fans who know the game and as a random funny sound for everyone else.