The name points to the prank segments associated with Brazilian television presenter Celso Portiolli, whose lighthearted hidden-camera style became a familiar part of Sunday television in Brazil. Short clips from those segments are now shared separately online, where they are reused far beyond their original broadcast context. Because the sound is only a few seconds long, it fits easily into memes, reaction videos and short edits, which has kept it in circulation as a quick shorthand for a joke being revealed.