The clip comes from José 'Pepe' Mujica, president of Uruguay from 2010 to 2015. During the 2014 World Cup in Brazil, after Uruguayan striker Luis Suárez received a long ban for biting Italy defender Giorgio Chiellini, a furious Mujica lashed out at FIFA with a crude insult aimed at its ageing officials. Latin American television and press picked up the remark instantly, and football fans turned it into a lasting symbol of defiance toward the federation. It still circulates because it captures, in a president's voice, what many supporters shout at their screens.