Place it at the peak of a comeback sequence, just before the replay rolls. Follow it with a crowd cheering swell to extend the celebration, or precede a big win with a victory fanfare before this line takes over the ending.
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A 3.4-second clip of commentator Peter Drury delivering his line Roma have risen from their ruins in full dramatic flow. It feels triumphant and goosebump-raising, turning a simple result into something epic and historic, which is why that single sentence carries so much weight for football fans.