The clip comes from Brazilian chef Érick Jacquin, a familiar television personality in Brazil whose expressive way of speaking has made many of his lines popular online. The word piranha, spoken on its own, became a shareable reaction sound because it sounds unexpected coming from a chef and works without any context. It spread through Brazilian meme pages, short videos and streams, where creators reuse it as a quick punchline. Its appeal has lasted because the delivery is instantly recognisable and the clip is short enough to drop into almost any funny moment.