Sony released the PlayStation 3 in 2006, and its startup sound played every time the console was switched on before the main menu appeared. The tone became closely linked to that generation of gaming, from early high-definition titles to long evenings spent online with friends. As players moved to newer consoles, the clip began circulating on soundboards and in nostalgia videos, where it now works as shorthand for the PlayStation 3 era itself. Its continued use owes less to novelty than to recognition, since millions of players heard it countless times.