The phrase is everyday Spanish slang, with puta used as an intensifier and que rico meaning how tasty or how good, so the clip functions as a compact expression of delight. It circulates on meme soundboards and short form video as a reusable reaction rather than a quote tied to a known character or show. Its appeal comes from the recognisable wording and the overacted delivery, which Spanish speaking and non Spanish speaking audiences can read from tone alone. Editors keep reusing it for food, flirting and satisfying payoff edits.