Rickrolling began as an internet meme in 2007, evolving from duckrolling on imageboards where users were lured to a link promising something else. The bait almost always led to the music video for Never Gonna Give You Up, released in 1987 by English singer Rick Astley. The prank spread to forums, classrooms and major broadcasts, and Astley himself joined in by performing live during a televised parade in 2008. It remains a shared shorthand for a harmless online trick.
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A short Rick Roll clip from Never Gonna Give You Up, the 1987 hit used to prank friends with an unexpected bait and switch link or video reveal.
This is the instantly recognisable opening of Rick Astley's 1987 hit Never Gonna Give You Up, the song behind the rickroll prank. The clip catches the upbeat synth pop intro and Astley's smooth baritone starting the famous chorus promise, bright, cheerful and completely out of place for whatever the listener expected to hear. That mismatch is the joke. After a serious setup or a promising link, the sudden 80s pop turns frustration into laughter, because almost everyone online knows they have just been tricked in the most harmless way possible.
