Grand Theft Auto V, released by Rockstar Games in 2013, follows three protagonists in Los Santos, including Franklin Clinton, and its in-game phone sounds became part of its identity for players. Franklin's ringtone circulated online as fans ripped game audio, shared it on soundboards and set it as a real phone tone. It spread because it is short, recognisable and tied to a hugely popular open-world game. Years later it still appears in fan edits, streams and memes whenever a GTA-style phone moment is needed.