Right Here Right Now was released by Fatboy Slim, the alias of British DJ Norman Cook, as a single in 1999 from the album You've Come a Long Way, Baby. Built around a repeated vocal sample and a steadily rising arrangement, it became one of the defining big beat tracks of the late 1990s. Its chant was widely adopted in sport, television and trailers for entrances and climactic moments, and that association carried into meme edits and soundboards where the loop alone signals something important is about to happen.