The phrase became a Brazilian internet catchphrase after bodybuilder Kleber Bambam shouted it during a workout video, presenting himself as a monster leaving its cage. A version linked to Felipe Franco and the trapézio descendente line helped it circulate further among gym audiences. Clips and edits spread the audio across social media, where the exaggerated delivery turned it into a reusable reaction for showing off muscles or confidence. It remains popular because the line is instantly recognisable in Portuguese and the energy translates even without understanding every word.