The line comes from Ben 10, the animated series that premiered in 2005 following Ben Tennyson and his alien watch, the Omnitrix. In the show the device samples alien DNA so Ben can transform, and its computer voice announces new scans during key discoveries. Clips of the alert spread through cartoon edits, YouTube compilations and soundboards in the 2010s as nostalgia for the series grew. It remains popular because the phrase works outside the show as a universal cue for unlocking something new.