The line comes from Portal 2, Valve's 2011 puzzle game, where recordings of Aperture Science founder Cave Johnson, voiced by J. K. Simmons, play throughout the test chambers. Johnson delivers the slogan as part of his enthusiastic pitch for reckless scientific progress, a joke about a company that values bold ideas over safety. Clips of his speeches spread through gaming edits, YouTube compilations and TikTok memes, where the quote became shorthand for trying something absurd simply because it might work.