The slap-bass sound is closely associated with Seinfeld, the American sitcom that ran from 1989 to 1998, where short bass stings were used to bridge scenes and reset the joke. Composer Jonathan Wolff created the show's distinctive slap-bass theme, and those brief transitions became one of its most recognisable signatures. As clips and reaction videos spread online, the sting was lifted from its original context and reused as shorthand for dry, observational comedy, awkward timing and a perfectly timed punchline, which keeps it useful long after the series ended.