Place it right after the confused reaction, then follow with the Dun Dun Dun sting to underline the reveal, and finish with a Vine Boom for the joke to land in a short edit.
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This short Turkish voice clip asks, in disbelief, how someone could not know Tyler Durden, delivered in about two and a half seconds with a sharp, teasing edge. It lands as a playful call-out, equal parts amused and exasperated, perfect for catching a friend out. The line names Tyler Durden, the unforgettable character from Fight Club.