Sikera Junior is a Brazilian television presenter known for hosting police news programmes with a theatrical, outspoken style against crime and drug use. Clips from his broadcasts regularly escape television and circulate on WhatsApp, YouTube and social media as memes in Brazil. This reggae moment became popular because it flips his serious image into a playful, marijuana themed song, making the phrase e o crime e nois a catchphrase among fans. Its short length and recognisable voice keep it in rotation for humorous edits.