The 8-bit Sonic the Hedgehog launched in 1991 on the Sega Master System and Game Gear, and its soundtrack was written by Yuzo Koshiro rather than the Genesis version's composer, giving it a completely different feel. The lost-a-life jingle plays every time Sonic runs out of rings and takes a fatal hit, or falls into a pit. Retro gaming channels and meme editors later adopted it as a punchline for on-screen failures, in the same family as the Roblox oof, and it still shows up in fail compilations today.