The Krabby Patty is the signature burger of the Krusty Krab in SpongeBob SquarePants, the long-running Nickelodeon cartoon that first aired in 1999. SpongeBob works as its fry cook, and the secret formula has become one of the show's most repeated jokes, inspiring countless memes, fan videos and food recreations. Because almost everyone recognises the burger even without seeing the character, the sound travels well beyond the original episodes, working as shorthand for craving, hype or a hilariously serious take on fast food.