This reaction sound is tied to SpongeBob SquarePants and is commonly searched with terms about a disgusting burger, gross face or disgusted SpongeBob moment. Online, it spread as a quick cartoon reaction for food fails, ugly reveals and edits that need an immediate grossed-out response. Its staying power comes from how fast the line reads and how easy it is to pair with exaggerated visual comedy. It is often used alongside other cartoonish meme hits such as SpongeBob Fail or a vine boom for emphasis.