Telegram is a widely used messaging app, and its default message alert has become familiar to millions of users through everyday chats, groups and channels. As short-form video creators began recreating phone screens and chat conversations on screen, they needed a sound that viewers would instantly recognise as a new message, and this chime filled that role perfectly. It spread through edits, skits and memes because it signals communication without needing any on-screen explanation, and it remains popular for reactions, pranks and storytelling that revolves around texting.