The phrase comes from "Ridin'" by Chamillionaire featuring Krayzie Bone, released in 2005. Online, the "They see me rollin'" line became a standalone meme sound for videos where someone or something glides into view with exaggerated confidence. It stayed popular because the lyric is instantly recognizable, easy to sync to movement, and funny when matched with low-stakes scenes like wheelchairs, shopping carts, scooters, or slow vehicle shots.