The line is built around the oldest piece of tech support advice, restarting a device to clear temporary glitches, and it became a running joke online because it so often actually works. Short clips of the question are shared on soundboards and in edited videos whenever a computer, console or app fails on screen. Its popularity survives because almost every viewer has heard the same advice from a help desk, a friend or a family member, so no extra setup or explanation is needed for the joke to land.