The clip circulates online as a short Portuguese meme sound, shared and reused in edits where its randomness is the joke rather than any larger story behind it. Because the phrase is simple, easy to repeat, and instantly recognisable in Portuguese-speaking meme communities, it travels well between short videos, streams, and group chats. Its appeal has lasted because it needs no setup: a single unexpected mention of a catfish is enough to break the tone of a scene and give viewers a small, shareable laugh.