The Borg first appeared in Star Trek: The Next Generation in 1989 as a cybernetic collective that assimilates other species and technologies into its hive mind. Their formal greeting, heard here in the German dub as Wir sind die Borg, usually precedes a demand for surrender and the warning that resistance is futile. As Star Trek clips spread through forums, edits and soundboards, the German version gained separate life among German speaking fans, who reuse its stiff, choral delivery for jokes about conformity, teamwork and groups that move as one.