Woody is the cowboy sheriff at the centre of Pixar's Toy Story films, and his exasperated reactions became a shorthand for disbelief long before short-form video took off. As soundboards collected the most quotable cartoon moments, this sharp WHAT stood out because it works without any context: listeners recognise the character instantly, even if they cannot place the exact scene. It spread through reaction videos, gaming clips and meme edits, where a single word could punctuate a twist, and it remains popular because the delivery is clear, funny and instantly readable in under two seconds.