Place it at the peak of a short edit, then follow it with clapping for a bigger payoff, or put it after the knowing line from It Was At This Moment He Knew to mark the twist before the reaction settles.
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A brief, single-word 'wow' sound effect lasting just over a second, delivered as one clear exclamation. It carries a plain sense of surprise and impressed disbelief, the kind of reaction that fits a reveal, a twist or something unexpectedly good, and it lands quickly before the moment moves on.