The title xiang shou is the pinyin for the Chinese characters meaning to enjoy, and the clip has circulated on soundboards as a minimal reaction sound with no confirmed original source. Its appeal online comes from how little it needs to work, a single short hit that viewers understand from context even without speaking Chinese. It is shared in short video edits, chats and meme compilations as shorthand for contentment, indulgence and taking things easy, often paired with food, rest and ASMR clips where the pleasure is obvious visually.