The line comes from Steven Spielberg's Jurassic Park (1993), near the end of Dr. Ian Malcolm's famous lunchbox speech during the park tour. Played by Jeff Goldblum, Malcolm scolds John Hammond for cloning dinosaurs and immediately turning them into a product: patent it, package it, put it on a lunchbox, and now you're selling it. The quote spread across soundboards and reaction memes because it fits any modern cash grab, from overpriced merch to NFT drops. It pairs naturally with here comes the money in edits that roast commercial hype.