The fanfare was composed by Alfred Newman for 20th Century Fox and first heard in the early 1930s, becoming one of the most recognised studio logos in cinema history. An extended version was created in the 1950s for CinemaScope releases and the theme was later revived for modern Fox films. Online, the clip escaped the cinema and became a meme staple, shared as a standalone sound for parody intros, fake premieres and dramatic announcements where the joke is treating something small as a major motion picture event.