31 Minutos began as a Chilean puppet television series centred on a fictional news programme, with its theme music introducing each episode's mix of reports, songs and comedy sketches. The show built a large following across Chile and Latin America, and its songs and opening music later circulated widely through television reruns, video clips and social media. Fans now recognise the intro instantly, even without the visuals, and reuse it to signal parody news, childhood nostalgia or the show's distinctive humour in their own videos.