The phrase grew out of the viral Absolute Cinema reaction image of director Martin Scorsese raising his hands, which spread across X and TikTok as a shorthand for calling something a masterpiece. As the image moved into video edits, creators turned the caption into a spoken punchline and sound for trailers, sports highlights and fan edits. It survives because it works both ways, as sincere praise for a genuinely great scene and as a joke about footage that does not deserve it at all.