Compadre Washington is the charismatic vocalist of É o Tchan, the Bahian axé group that dominated Brazilian television in the 1990s. His catchphrases became part of everyday slang, and adorooo, his stretched way of saying I adore it, survived long after the TV appearances. Clips of his voice were ripped, shared on soundboards and passed around in WhatsApp groups, where the short exclamation works as a ready made reaction. It stays popular because Brazilians instantly recognise the voice and the joyful exaggeration behind it.