The sound is associated with ASDFmovie, a long-running series of very short animated comedy sketches shared online. Its appeal comes from the series' style of taking a simple, random idea and delivering it as a sudden punchline, which makes individual lines easy to lift into other videos. Once shared on soundboards and in meme edits, the cheese line travelled beyond its original sketch because it fits almost any throwing, cooking or chaotic moment. It remains popular as a quick reaction clip rather than a long quote, giving editors a recognisable burst of absurd humour.