NBA Jam, the over-the-top arcade basketball game first released in 1993, made exaggerated misses part of its humour, and its airball sound became a shorthand for a shot that misses everything. As clips from the game spread online and sports fans started editing their own missed shots, the sound moved from arcade cabinets into meme videos, reaction edits and short-form posts. It endures because the joke needs no explanation: anyone who has watched basketball instantly recognises a complete miss, and the sound turns that shared recognition into a quick, repeatable punchline.