Luiz Carlos Alborghetti was a Brazilian radio and television presenter from Parana, best known for sensational police and talk shows in the 1980s, 1990s and 2000s, where his angry on air outbursts became part of his persona. Clips of his broadcasts later circulated widely on YouTube and Brazilian social media, and short phrases like pelo amor de Deus were cut into isolated audios for soundboards and chats. The shout survived as a nostalgic meme because it captures a very recognisable style of Brazilian television melodrama.