Ambatukam became a repeated meme phrase online after the original short voice clip was copied into remixes, YTP style edits and earrape versions that exaggerate its volume. The earrape treatment follows a longer internet habit of taking a recognisable line and distorting it until the sound itself becomes the joke. It spread through short form video, gaming chats and meme compilations where viewers expect a sudden loud payoff. It remains in use because the name is instantly recognisable even through heavy distortion, and the blast still surprises first time listeners.