This sound comes from Among Us, the social deduction game by InnerSloth that surged in popularity in 2020 through streaming, YouTube and TikTok. Short cues from the game became recognizable far beyond normal gameplay because viewers quickly associated them with impostors, emergency meetings and betrayals. The round start audio stayed useful in edits because it instantly communicates that a new phase is beginning, making it a handy setup sound for gaming memes and reaction clips.