Angry Birds launched in 2009 from Finnish studio Rovio Entertainment and quickly became one of the first major mobile game hits. Its cartoon birds, slingshot gameplay and distinctive squeaks, pops and chirps became instantly recognisable worldwide. The bubble popping effect linked to Bubbles and in-game bubble mechanics spread beyond the games into cartoons, toys and later the films, and creators online began lifting the short effects for edits. Because the sound is brief, clean and unmistakably playful, it remains a go to cartoon pop for social video and gaming content.