Aniplex is a Japanese entertainment company founded in 1995 as a subsidiary of Sony Music Entertainment Japan, known for producing and distributing anime series and films. Its animated logo and accompanying musical sting appear at the beginning of home video releases, streams and theatrical screenings, making the cue instantly familiar to anime fans worldwide. As clips moved to video sharing and soundboard sites, fans began reusing the sting on its own, detached from any specific title, as a generic marker that an anime style presentation is starting.