The phrase comes from Peter Drury's commentary during a Lionel Messi performance for FC Barcelona, where Drury famously linked Messi to Ankara in a poetic, repetitive chant. Clips of the moment spread widely on YouTube, TikTok and football Twitter, becoming shorthand for Messi's genius. Fans and editors now reuse the audio far beyond the original match, applying it to edits, memes and parodies whenever someone weaves through opponents, and it remains one of the most quoted Drury lines.