The phrase comes from DJ Khaled, the American DJ and record producer known for shouting his own name and catchphrases on his tracks and in his social media videos. Another one became one of his most repeated lines, used to introduce a new song, feature or success, and fans began clipping it for short videos and remixes. Because it is only a few words long and instantly signals that something else is coming, it spread easily across meme pages, gaming edits and reaction videos, where it still marks a sequel, a repeat win or an extra surprise.