Marimba was the default ringtone on the original iPhone released by Apple in 2007, and it stayed closely associated with the phone as iPhones became common worldwide. Its clean, instantly recognisable melody made it easy to identify in films, television and online videos, where it often stood in for any modern smartphone ringing. As later iPhones added new tones, the original kept its nostalgic value, and creators now reuse it to suggest an old phone, a sudden interruption, or a familiar everyday moment.