Bloody Mary first appeared on Lady Gaga's 2011 album Born This Way, but it found a second life more than a decade later when the song was paired with Jenna Ortega's dance as Wednesday Addams in Netflix's Wednesday. Clips of the dance spread rapidly across TikTok in late 2022, turning the older track into a viral sound for gothic edits, costume videos and dance recreations. Its continued use comes from that instantly recognisable association: even without the visuals, the chorus signals dark humour, confidence and a Halloween mood.