Blade and Soul is a martial arts fantasy MMORPG developed by NCSOFT, first released in South Korea in 2012 before its North American and European launch in 2016. In the English voice track, Cricket is the familiar nickname used for the player character, which is why this short order became a recognizable in-joke among players. Clips like this moved from gameplay recordings onto soundboards, where fans reuse favorite voiced lines out of context as quick reactions, reminders and comedic interruptions in chats and edited videos.